I created my first copywriting portfolio in less than 30 minutes. And I didn’t even have any copywriting experience. I was unemployed and needed to make money right away. Being in a spot like … [Read more...] about 10 shortcuts to build a copywriting portfolio the easy way (in 30 minutes or less)
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How Beth went from “winging it” to consistently producing high-conversion copy
Over the past 10+ years, Beth has tried her hand at a number of businesses, including running a marketing agency. “Running the agency was way more complicated than I’d anticipated. So I decided … [Read more...] about How Beth went from “winging it” to consistently producing high-conversion copy
3 Masterful Lessons in Invisible Persuasion
The world is full of Invisible Persuaders -- but my favorite place to spot them is in show business. Here are a few amazing examples... 1. Dr. Oz gets Jimmy Kimmel to lose weight. What do you … [Read more...] about 3 Masterful Lessons in Invisible Persuasion
3 people whose persuasion you shouldn’t emulate (and 1 you should)
Persuasion advice is all the rage these days -- but does it really work? Whether it’s yet another influencer dishing out obsolete Ben Franklin quotes (nothing against Ben but the world was a … [Read more...] about 3 people whose persuasion you shouldn’t emulate (and 1 you should)
Jeff dives head-first into copywriting and earns $80/hour…after a few weeks
Jeff worked in the sales department of a high-end retail company for over 10 years. As time went on he felt like his ability to grow had reached a limit. “It was a fantastic company, and I learned … [Read more...] about Jeff dives head-first into copywriting and earns $80/hour…after a few weeks
With limited job options, Kristen figures out a way to live her dream
When Kristen was deciding what to study in college, she figured that the safest route was to choose a subject that would let her fulfill her lifelong passion. “I’ve always been pretty obsessed with … [Read more...] about With limited job options, Kristen figures out a way to live her dream
Watch my old boss DESTROY his credibility — with 1 single email
Last week I published a post about how to get your Upwork account approved -- and got this response from an FTW reader: As an impulsive person by nature, I LOVE this. Here’s a guy who was about … [Read more...] about Watch my old boss DESTROY his credibility — with 1 single email
How Amelia overcame “Impostor Syndrome” and fast-tracked her copywriting career
Amelia always had a passion for writing. But when it came time to choose a career, she didn’t see it as a practical option. "Back when I graduated from college, the internet didn’t exist. No matter … [Read more...] about How Amelia overcame “Impostor Syndrome” and fast-tracked her copywriting career
How to get your Upwork profile approved (even if you’ve been rejected 10 times)
According to CEO Stephane Kasriel, Upwork gets 10,000 new signups EVERY DAY. As the site grows more popular, they're also becoming more selective with who can apply for jobs. Lately, I’ve been … [Read more...] about How to get your Upwork profile approved (even if you’ve been rejected 10 times)
Why TWO California mortgages are no match for this freelance copywriter
Josh and his wife spent years creating a life in Sacramento. For a while, it seemed like they had it all -- steady jobs, friends and family nearby, and their own home. But not long after welcoming … [Read more...] about Why TWO California mortgages are no match for this freelance copywriter