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I’m a freelance copywriter who earns over $10,000+/month.

Now I’ll show YOU exactly how I write high-converting copy clients love -- from START to FINISH

Today, I’m excited to share my proven system for writing copy that can help you earn $50+/hr, $125+/hr, and even $10,000+/month and more.

This system is designed to show you the EXACT steps for turning out great copy that converts -- from before you type a single word, to the MOMENT you send the final copy to the client, and EVERYTHING in between.  

...No more guessing about how the top pros really do it (and wondering if you’re on the right track)… 

...No more sitting there thinking, “What should I write?” or “Where do I even start?”

...No more suffering from “Impostor Syndrome”, feeling like you’re not a “real” professional… 

...No more wondering if your copy is any good, whether clients will love it, or whether it will convert… 

...No more nagging worries about whether you have the skills to compete with more experienced professionals (I’ll show you how you can drive the Old Pros nuts, just like I’ve been doing for years)...   

  • Whether you’ve never done an ounce of freelance copywriting before...
  • Or you’ve worked with a few clients, but don’t feel like a confident pro… 
  • Or even if you have months or years of freelance copywriting experience -- but still feel like you’re flying by the seat of your pants.


Want to turn out a piece of copy for a client and know they’ll love it -- and be confident that it’ll convert?  

No problem… Just follow the steps and you can do it. Yes, the exact steps -- as in, “do this...then do this...then do that.”  

This exact system has... 

  •  Increased profits for my clients -- while creating a 6-figure freelance copywriting income stream for me
  • Helped thousands of new and even experienced freelance copywriters around the world rapidly increase their incomes and skyrocket their success 
  • Gotten me featured in Business Insider, Bloomberg News, Inc. Magazine, and many other top-shelf publications around the world


Hi, my name is Danny Margulies, and I’ve personally gone from barely knowing what copywriting is, to earning over $100,000+ per year as a freelance copywriter. 

All with no experience, no college degree, and no network.

How I went from zero to 6-figure freelance copywriter

But today I want to tell you the part of the story I’ve never told before.


I want to show you what it was like when I was new to copywriting, just trying to “figure it all out.” 

Back then, I spent months winging it, learning on the go, and flying by the seat of my pants. 

I was barely scratching out a living with small jobs like these:

I was stuck at low rates for months

And even when I could land a job, there was no guarantee that I could even deliver:

The client chewed me out AND rewrote all my copy. Not fun.

I was almost ready to throw in the towel. Until...

Every fiber of my being told me there had to be a way to make freelance copywriting fun, exciting, and profitable.  

I finally decided: “if it is to be, it’s up to me.”  

So I turned my freelance copywriting business into a laboratory...  

I examined all of my successes -- and failures -- to see exactly what was working (so I could do more of that)...  

As well as where my process broke down, so I could FIX it, or replace it with a new approach.  

I paid attention to the most minute details…  

And questioned EVERYTHING. I took nothing for granted, not even the most cherished conventional copywriting wisdom.  

It took years of dedicated effort and painstaking trial and error, but eventually, all of this hard work led me to 3 game-changing discoveries.

GAME-CHANGING DISCOVERY #1:

You can INFLUENCE how clients feel about your copy

Think of a great chef. She doesn’t just make what she thinks is a good meal and cross her fingers, hoping and praying you’ll love it.

Every detail -- from the choice of ingredients to the way the dish is described, and even how the food is presented to you -- is carefully designed to ensure you have an amazing experience.  

Freelance copywriting works the same way.  

For example, did you know that...


  • Certain questions can instantly lead to amazing ideas that propel your copy forward, while virtually guaranteeing the client will love it? (To average copywriters, you’ll seem lucky. Or psychic.)  /

  • Or that clients often unknowingly feed you false information that can lead to bland, generic copy? Being able to spot this -- and figure out the truth -- is one of the key differentiators between average and GREAT freelance copywriters.

  • Or that even the words you use when you send your copy to clients can mean the difference between whether they love it -- or feel lukewarm about it?

It took me years to figure all of this out. But once I did, I was able to consistently produce great copy clients LOVED, usually on the first try.

GAME-CHANGING DISCOVERY #2:

There’s only 1 tool you need to write high-converting copy (and it’s not what most people think)

Take a look at this email I got from a client a few years back. I’ve never shown this to anyone before:

As you can see, I helped them increase their conversions.  

Do you know how I did it?  

You might think I used a bunch of complicated tools and techniques...like A/B split testing, heat mapping, or some other weird thing I don’t even know about.

But I didn’t use any of that stuff.  

I did use one advanced tool -- but it’s something that “conversion experts” never seem to mention…  

In case you haven’t guessed, I’m talking about my brain.  

And it’s more effective than any of the tools the “experts” recommend. Yours can be, too, once you train it to be what I call a Conversion Machine.


For example, did you know that... 


  • Writing high-converting copy has more in common with solving a mystery than it does with “selling”? (This might seem to fly in the face of the conventional wisdom that copywriting is “salesmanship in print” -- but that hasn’t been true for over 20 years.) 

  • You can learn more about the psychology of conversion copy by watching movies than you can by using fancy tools? 

  • Most A/B tests result in a TIE, making them largely useless? (And providing even more evidence that your own thought and strategy are all you need to write copy that converts.)  


Which means that, like me, you can get paid JUST TO WRITE if that’s what you want to do. And you can still write copy that’s effective, that gets results, and that converts for your clients, consistently and unapologetically.

GAME-CHANGING DISCOVERY #3:


You can 10x your freelance copywriting success with systems

Think of top advertising agencies, like McCann, or Ogilvy & Mather. Do you think their creative departments sit around praying for inspiration to strike? Of course not… They have rock-solid systems to guide and propel them every step of the way, so they can produce lots of great work effectively and efficiently.

Even the most productive creative INDIVIDUALS use systems to get more done. How else could James Patterson, the world’s #1 best selling novelist, write more than 147 books over the course of his career?

No coincidence: James started his career as a copywriter!

Having a system allows you to:


  • Produce BETTER quality copy, time and time again 

  • Consistently turn out great copy FASTER -- and with LESS effort 

  • And you can charge more because you’re delivering 10x-100x the value to clients that they’d get from someone else


For example, I have an arsenal of tools, templates, and processes at my disposal for writing just about any type of copy imaginable.  

Clients are happy to pay me 10-20x what many of my competitors charge because they know they’ll get lots of great copy AND great results.

Introducing...

Freelance Copywriter's Code


My proven step-by-step system for writing high-converting copy clients love...from start to finish.

I'll never forget what my favorite teacher told me back in high school:

“The best way to walk through a minefield...is in someone else’s footsteps.”

For years, Freelance To Win students have been asking me for a freelance copywriting course. Now, after years of development and testing, I’m finally ready to offer it to you.

Take a look inside Freelance Copywriter's Code...

Freelance Copywriter’s Code is a 7-week course packed with real world, cutting edge training for freelance copywriters at all levels.

In Week 1, you’ll learn how to write copy that gets results and is virtually guaranteed to be loved by clients -- even if you’re brand new. (You’ll find the complete details on Week 1 in the next section below.)  

Then, in Weeks 2-6, you’ll learn my exact step-by-step systems for writing SPECIFIC types of copy, from start to finish… Including what to do before you’ve written a single word, all the way through to the finished product.

I’ve carefully chosen each specific type of copy you’ll learn in Freelance Copywriter’s Code based on the following factors:


  • They’re all in high demand, so you’ll always be able to find clients who pay well for them 

  • You don’t need to spend weeks or even days on each piece -- some can be completed in as little as 1-2 hours with practice 

  • I’ve systematized them, so you’ll never have to reinvent the wheel, start from scratch, or stare at a blank page wondering what to write about

  • They’re high value pieces, so you can charge above average (or even premium) rates for them 

  • They can be learned and even mastered relatively quickly, so you don’t have to spend years “paying your dues” in order to become great at them

What you’ll find inside Freelance Copywriter’s Code:

WEEK 1

How to quickly turn out high-converting copy clients love, consistently and predictably


  • How to train your brain to become a Conversion Machine, so you can write copy that converts without worrying about needless and complicated tools (like A/B testing platforms and other approaches I’ve never used as a freelance copywriter)

  • My counterintuitive and unconventional method for ensuring you always have more than enough information to turn out awesome copy (while avoiding getting bogged down with painstaking research or info-overload)

  • Proven psychology hacks for making any piece of copy 10-100x more persuasive -- in minutes 

  • Why there’s no way to write a “perfect” piece of way to write a “perfect” piece of copy -- and what to do instead 

  • How to avoid the most common copywriter-crushing misconceptions about the psychology of conversion copy (and what to think about instead) 

  • In-Depth Case Study: How I quickly helped a client increase their conversions when nothing else seemed to work (even though they thought they were doing everything right) 

  • Why clients have trouble seeing things about their business, even when it’s staring them in the face (and how you can leverage it to look like an instant genius) 

  • In-Depth Case Study: How I helped a client sell high-end $30,000 websites -- by IGNORING practically everything he told me 

  • My “Magic Question” for instantly cutting right to the heart of what clients really want (this took me YEARS to figure out, and even most top professional copywriters have never picked up on it) 

  • In-Depth Case Study: The unconventional strategy I used to persuade people to buy an expensive product (hint: it wasn’t the overused “Time’s Running Out” tactic) 

  • Why canned questionnaires usually result in bad intel and mediocre copy -- and what you should use instead 

  • Why “fact-finding” before you start writing copy often results in mediocre or even poor results (and what to do instead) 

  • Advanced strategies to virtually guarantee clients love your work, even before you write a single word 

  • A complete list of powerfully penetrating questions you can use (word for word) to get amazing material for your copy -- every single time (again, most copywriters miss these in favor of more obvious, but less effective, questions) 

  • Advanced tactics to transform yourself into more than “just a writer” and 10X your value to clients 

  • My rock solid technique for minimizing “back and forth” with clients, and eliminating do-overs 

  • My exact process for delivering and presenting copy to clients in a way that makes them fall in love with it (this was inspired by eating at world class restaurants -- not reading copywriting books) 

  • How to quickly turn lukewarm, mediocre, or even awful first drafts into great copy clients love -- quickly and effectively 

  • How to tap into the client’s own ideas to create instant “source material” and make your life and job 100x easier 

  • The exact formula I use to write copy 10x faster than my competitors, and how you can too 

  • My word for word script for getting positive, helpful feedback from clients when you send them your first drafts -- so you can use it to polish your copy into something they’ll love

  • How to ensure you never miss a deadline and ALWAYS deliver your copy on time (even if the client doesn’t follow your schedule) 

  • The exact word-for-word script I use to lay out a simple and easy timeline for clients before starting a project (I’m bad at planning, but this script makes it dead simple, even for me) 

  • The 3 questions I ask myself to quickly get inside the head of the reader and write copy that converts 

  • Why so-called “conversion” gimmicks often don’t work -- and the time tested psychology you should use instead 

  • How to write high-converting copy without resorting to tired old tactics like “agitating” readers 

  • The exact “filters” and tests I use to tell me if a piece of copy will convert, or bomb 

  • How to write persuasive copy for today’s modern reader (Hint: Most conventional copywriting wisdom literally predates sliced bread, and a lot of it is downright hopeless today)

  • My 4 favorite “conversion levers” -- the ultimate shortcut to create copy that’s highly persuasive, without needing to reinvent the wheel every time

  • What to do when clients don’t give you enough information to work with (and how you can get paid extra to solve this problem) 

  • How to become indispensable to clients, so they keep calling you over and over and practically throw money at you to help them solve their problems 

  • 3 hidden “revenue generators” most freelance copywriters miss -- and how to use them to earn more money while doing less work 

  • And more...

WEEK 2

How to write captivating emails that get opened and read every single time



  • Why email copywriting is totally different from all other forms of copy, and how to seamlessly adjust for it 

  • How to create emails that cut through the endless clutter and grab the reader’s attention (and make you look great to your clients) 

  • The one question that leads to great email copy -- even though most of your competitors never think to ask it 

  • Real examples of high-open-rate emails, with in-depth breakdowns of why they performed so well 

  • The secret to writing emails that people are EXCITED to read (rather than just tolerate, or worse, ignore) 

  • Step-by-step walkthroughs of actual email projects I did for clients, with a detailed explanation of the approach I used and why it improved their results  
  • Side-by-side comparisons of different email copywriting approaches and when to use each one

  • How to determine the optimal length for email for any piece of email copy you write 

  • My surefire approach for always knowing exactly how to start each email, so you’re never staring at a blank page wondering where to begin

  • How to write emails that clients love because they engage their audience and get responses (including real examples) 

  • Real examples of effective B2C and B2B emails, and how to tackle each one
     
  • Examples of real emails I wrote for clients with detailed breakdowns on my exact thought process and what each section was designed to achieve
     
  • In-depth Case Study: A step-by-step explanation of how I increased a client’s conversion rate by 300% (without using fancy tools OR A/B testing), and why their previous campaign failed 

  • How to write an email series for clients who need one -- including how to know what each email should contain 

  • An easy way to uncover readers’ hidden desires and use them to supercharge your email copy’s effectiveness (most of your competitors won’t do this) 

  • How to write email sales copy that doesn’t feel like sales copy 

  • How to write emails that captivate and entertain readers -- even if you’re writing for a boring industry, or you’re not a “natural storyteller” 

  • My secret for generating attention-grabbing stories for emails ON DEMAND
     
  • My never before revealed PERSONAL vault of story prompts you can use to kickstart your email copywriting today immediately 

  • The exact method I use to find interesting facts virtually anywhere and turn them into pure email copywriting gold 

  • My powerful technique for turning ordinary (even seemingly “boring”) stories into amazing email copy 

  • How to consistently generate fascinating subject lines that get readers excited to open emails

  • The different types of subject lines, and how to choose which one makes the most sense in any situation 

  • The exact method I use to come up with awesome subject lines in minutes, every single time (includes real examples AND even a list of “bad” subject lines I’ve thrown out) 

  •  And more...



WEEK 3

How to write powerhouse press releases that get clients publicity and exposure


  • How to write press releases that have the potential to be seen by millions of people -- even if you know nothing about Public Relations or Journalism 

  • The reasons most press releases get ignored, and how to craft one that grabs attention 

  • The 3 most important ingredients journalists look for before they decide to share a press release with the masses 

  • Real examples of powerful press release headlines (and detailed explanations of what makes them so good) 

  • My exact process for taking just about ANY press release idea a client gives you -- no matter how boring -- and making it newsworthy 

  • The psychology of writing press releases reporters will want to share with massive audiences

  • Why the traditional “write for your audience” copywriting advice is misguided when it comes to writing amazing press releases -- and what you should do instead 

  • Why some press releases fail, and how to flip the odds in your favor 

  • Side by side comparisons of great vs. lukewarm press release headlines

  • REAL examples of successful press releases I’ve written, and a line-by-line walk-through of my exact process 

  • Case Study: How I beefed up a dull “check out this new app” story, and turned it into a powerful press release with a solid news angle

  • My proven formula for coming up with a newsworthy “hook” that grabs
    attention and gets reporters interested (including lots of real life examples you can use for inspiration or model off of) 


  • Case study: How I took a mundane story and strategically turned it into a cool and relevant piece of business news

  • Line-by-line teardowns of real press releases I wrote for real clients 

  • The exact questions I ask a client prior to writing even a single word of a press release 

  • Writing press releases for local businesses vs. national companies (including examples of both) 

  • How to quickly and easily make any press release 10x  more credible and more interesting (with very little effort) 

  • My actual notes from a real press release I worked on for a huge Fortune 500 company 

  • My 4 key criteria for a great press release headline (these will grab attention in a split second) 

  • The biggest mistake average and amateur press release writers make (Hint: they teach this in journalism school...but you can skip class and learn it here instead)

  • How to transition from a catchy headline to the opening of your press release without losing momentum or missing a beat (no vague advice here -- I’ll show you exactly what to write) 

  • Real life side-by-side comparisons of GREAT vs. “not so great” openings

  • Beyond the headline and opening: A straightforward roadmap for seamlessly gliding through the body of your press release quickly and easily 

  • The all-too-common copywriting habit that journalists have zero patience for, and how to eliminate it from your writing 

  • Additional go-to “ingredients” you can use whenever you get stuck, need inspiration, or need to beef up your press release (I’ve personally used these countless times) 

  • A detailed, paragraph-by-paragraph breakdown of a press release I wrote for a well-known client 

  • A complete analysis of a mediocre press release that may look OK to the untrained eye, but really needed a lot of work (as well as a complete “rewrite” from me personally so you can see exactly how I improved it) 

  • Advanced PR tactics you can use to DOUBLE your value to your clients (these are simple tricks ANYONE can learn, regardless of your background or experience level) 

  • And more...



WEEK 4

How to write explainer video scripts that get watched and shared


  • Why explainer videos often have tight deadlines, and how to deal with them
     
  • The business behind explainer videos, and how to work seamlessly with the companies that produce them

  • How to pump out explainer videos in record time, maximizing your income

  • The #1 mistake most copywriters make when writing explainer videos (Hint: it has to do with what happens to your script AFTER you submit it to the client) -- and what to do instead 

  • Why EVERY business -- including small and local businesses -- can benefit from having explainer videos (not just apps and tech companies)

  • The misnomer behind the word “explainer video”, and how to write a script for just about any goal a client might have 

  • Tons of real examples of varied explainer video scripts -- and the common threads they all share
     
  • The psychological triggers I use to grab viewers’ interest, keep them engaged, and even get them to take action 

  • My 3 rules for consistently turning out scripts that connect with readers emotionally in any situation 

  • What people will relate to most about your video script -- and how to use that to your maximum advantage when writing it 

  • How to use “VIP Power” to write an awesome script clients and viewers love (this is the same principle that makes celebrities’ tweets go viral, and anyone can use it once they know how)

  • The exact questions I ask clients BEFORE writing a single word of an explainer video script (these are different than most other forms of copy, and most writers miss them)

  • The one thing I spend HALF of my time on when writing an explainer video script 

  • Why you don’t need to know every detail of the “target audience” -- and the specific details you should seek out instead 

  • How to write explainer videos that are easy for clients to create visuals for (clients LOVE this because it cuts down their costs and production time, while increasing their profits) 

  • The “hidden” agenda of any explainer video script (Hint: It’s not really about “explaining”) 

  • The #1 mistake amateur copywriters make when writing their explainer video story 

  • Specific side-by-side comparisons of great explainer video copy, vs. mediocre or bad copy (you’ll also learn exactly WHAT makes one better than the other) 

  • The 2 key ingredients that will help you amp up the drama of your script and make it more entertaining and engaging 

  • How to use the “Law Of Opposites” to supercharge your script’s engagement capability 

  • Why charging a flat fee for your explainer video copywriting will usually earn you more money (plus the exact word-for-word script I use to flip hourly-paying clients to flat fee) 

  • How to write the first draft of your explainer video script in MINUTES -- not hours -- and still have it turn out GREAT 

  • A simple method for quickly organizing all of your information before you start writing, making the process much simpler and easier 

  • The exact checklist I use to go from “rough draft” to polished script in MINUTES (not hours or days) 

  • Real script examples, including progressions from “first draft” to “final draft” so you can see exactly what changes from draft to draft 

  • Line by line teardown of an actual script, including specific suggestions, critiques, and comments 

  • My “Idea Toolbox” that guarantees you’ll never run out of ideas 

  • Tricks for filling up space in case you run out of useful information to write about (these hacks took me YEARS to figure out, but you’ll have them TODAY)

  • How to position your script in a way that helps clients stand out from their competition (clients go crazy over this because it helps them achieve their business goals and shows them you’re so much more than “just a writer”) 

  • And more...



WEEK 5

How to write mouth-watering case studies that help clients make more sales

  • The difference between an average case study, and one that CONVERTS readers into customers 

  • How to write mouth-watering case studies for any client regardless of their business, profession, or industry 

  • Why all clients have a never-ending need for case studies -- and how you can fill it 

  • The psychology behind what clients look for in a case study copywriter (and how to use that information to get more business) 

  • How to write case studies clients can share via email, social media, and more -- and their readers will love it 

  • How to position your case study in a way that appeals to the broadest number of people -- without being boring or “vanilla” 

  • The exact step-by-step process I’ve been using for years to produce amazing case studies that convert like crazy 

  • How to use information you’ve ALREADY gathered in order to produce case studies quicker and easier (this creates a win-win for you and your client -- they get more valuable copy, while you earn more)

  • The difference between case studies that fascinate vs. boring, “corporate,” or total snoozefest ones

  • What your favorite movies can teach you about writing case studies that command -- and keep -- attention 

  • The simple framework you can use to plan out any case study in just a few minutes 

  • Complete breakdowns of real, proven case studies that continue to engage and convert

  • The #1 factor that can make or break your case study copy

  • My 3-point approach for writing the perfect title, without wasting time or energy overthinking it 

  • How to write an entire case study without using an ounce of imagination or creativity 

  • The exact questions you should ask before you write any case study (these took me years to develop and refine, and you can have them all today) 

  • How to guarantee you get detailed, juicy answers to all of your questions (while avoiding vague, generic answers that lead to dull copy)

  • The most important factor to consider when deciding which information to include in your case study, and what to leave out 

  • My personal case study template that will allow you to practically copy and paste your way to a workable first draft 

  • The 3 key criteria that will help you quickly choose which quotes to use in your case study, and which ones to instantly discard (including lots of real examples of each) 

  • How to quickly decide what to cut when editing your first draft 

  • What to do if you have two quotes that are similar (Hint: You shouldn’t automatically discard one of them)

  • How to create exciting drama, twists and turns that keep readers engaged (and are fun to write) 

  • How to easily identify any “gaps” in your story -- and quickly fix them so you can move on

  • How to structure your story so that the subject of the case study does most of the “writing” for you 

  • My simple rule for doing a minimal amount of writing, while still creating an awesome case study (so you can be faster, more productive, and earn more)

  • Your #1 job as a case study writer (Hint: this is far from obvious. It isn’t writing...or selling...or even keeping the reader engaged.) 

  • Tons of examples of real case studies, quotes, and breakdowns that will help you every step of the way 

  • The 2 types of words that help you infuse case studies with excitement and drama (these require minimal effort on your part, yet they’re incredibly powerful) 

  • My simple trick for turning ordinary facts into dramatic twists and turns 

  • The #1 narrative mistake most writers make, and how to easily avoid it

  • How to create “mini chapters” that keep readers engaged and entertained 

  • A simple way to handle stories that don’t seem to have a clear beginning, middle, or end 

  • How to know exactly where to place each subheadline, so you never have to sit there thinking about it 

  • How to use “dumb subheads” to speed up your process and pump out case studies faster, without sacrificing an ounce of quality 

  • The most important -- and underrated -- part of a case study (most writers gloss over this, but you’ll know better) 

  • Why it’s OK to have only a vague idea of your story before you start writing it -- and how to “automatically” figure it out as you go

  • How to position your case study in a way that’s extremely compelling to readers (writers whose mantra is “just write a good story” get this all wrong, and pay the price) 

  • The simple checklist I use to tighten up my story so it reads like a masterpiece 

  • And more...



WEEK 6

How to write landing pages that get your clients leads and subscribers

  • The first and most important question I ask clients before I write a word of landing page copy (Hint: It has nothing to do with the writing -- or even their target audience -- yet it will make or break your copy)

  • How to help your client figure out what type of landing page they need (clients are often confused about this, and you can skyrocket your value by helping them with it)

  • How to write great opt-in copy that helps clients turn their landing pages into leads (and eventually sales) 

  • Tons of real examples of landing pages I’ve written for REAL clients

  • Done-for-you templates you can use to write a landing page (in a fraction of the time it takes to do it from scratch -- plus, the client will love it because it’s ready to send straight to the designer) 

  • 3 key questions you MUST ask in order to write a successful landing page (Hint: These are unique to landing pages...and most copywriters overlook them completely) 

  • A simple, 60-second hack you can use to write a high-converting landing page, even if you’re totally clueless 

  • How to choose the best landing page for every situation 

  • How to create landing page copy that looks amazing in your portfolio and helps you attract high-paying clients 

  • The exact landing page portfolio samples I used to land a client worth tens of thousands of dollars

  • The mental framework I use to break even the most complex landing pages down into easy-to-complete tidbits 

  • What to do if you discover you’re short on info or source material (without having to call or email the client to get more)

  • The 2 strategies for masterfully crafting captivating bullet points, and when to use each one 

  • How to use your landing page copywriting skills to write awesome Home Page copy too (this gives you more options for finding new clients, higher earning potential -- and I’ll even give you a template you can use to make it dead simple) 

  • The danger of “headline confusion,” and how to avoid it 

  • My personal headline generator tool for cranking out great headlines in less than 5 minutes (this flies in the face of the conventional advice to spend tons of time on your headline -- “ain’t nobody got time for that”) 

  • Why copywriters’ headlines often get rewritten by the client, and how to avoid it 

  • The best place to find source material for all of your opt-in page copy (this can also lead to a great upsell for you) 

  • Why readers don’t really care about lead magnets -- and what they are really interested in instead

  • My “Subtraction Strategy” for writing mouth watering bullet points that convert (without any external research whatsoever) 

  • A simple but powerful hack for writing Calls To Action that convert

  • How to squeeze more conversions out of clients’ existing landing pages (and become known as a “Conversion Rescue Copywriter” they rely and depend on to help them get more leads and more sales) 

  • What to do if your landing page copy doesn’t convert as well as the client hoped (Hint: You can turn this temporary setback into a great opportunity to earn even more AND help the client win) 

  • The clues you can use to figure out when a landing page can be tweaked for more conversions, vs. when it needs to be rewritten completely 

  • Why most copywriters shy away from clients who want to improve their existing landing pages’ conversion rates -- and why that’s a big mistake

  • Going beyond the copy: How to get paid extra to advise clients on landing page design (even if you think you’re clueless about design, I’ll show you exactly what you need to know) 

  • The single most important piece of information you need to write a landing page that converts (even most professional copywriters don’t think of this) 

  • And more...

WEEK 7

[NEW] Bonus Module: Expert interviews

How to make $150/hr writing web copy (with Kaleigh Cox)

How to make $150/hr writing web copy (with Kaleigh Cox)

How to earn thousands of dollars writing Ultimate Guides 

(with Primoz Bozic)

How to make $150/hr writing web copy (with Kaleigh Cox)

How to write a $6,000 sales page (with Daniel Throssell)

How to make $150/hr writing web copy (with Kaleigh Cox)

Get a personalized review of your copy, directly from me (this will probably only be available for a very limited time)

I love online courses -- I join maybe half a dozen of them each year. With that said, I also know the value of getting personalized feedback on your copywriting from an expert.


Having someone who’s “been there” show you exactly what you’re doing right, what you can improve on, and even exactly how you can make your copy 10x better can skyrocket your success and your confidence, and save you weeks or months of trial and error.


That’s why I’m offering a special, exclusive bonus:


If you join this week, I’ll personally review a piece of your copy and give you specific pointers on what you’ve done well, as well as where you can do even better. I’ll also tell you HOW to improve your copy, so you’ll know exactly what to do.


I may never offer it again. I don’t even offer it as a paid service, and if I did, I’d charge thousands of dollars for this alone. But if you join Freelance Copywriter’s Code this week, you’ll get my personalized review of your copy at no additional charge as part of my commitment to help you succeed and thrive as a freelance copywriter.

Be one of the 5% of freelance copywriters

who earn 95% of the money

Join the waitlist and be the first to know when enrollment for Freelance Copywriter's Code opens up again.

Backed by my iron-clad 45-day money back guarantee


I know Freelance Copywriter’s Code is effective because I’ve personally seen these systems work over and over again, year after year, for myself and for FTW readers and students. My approaches have helped thousands of freelancers, both new and experienced, all around the world.

And I’m more than happy to put my money where my mouth is. Feel free to try Freelance Copywriter’s Code for 45 days -- try the entire course! -- and if you don’t love it… If you don’t think it’ll work for you… If you don’t get results… Just email me and I’ll make sure you get a FULL REFUND that same day.

I created Freelance Copywriter’s Code because I believe that freelance copywriting should be FUN, EXCITING, and PROFITABLE… Like being a novelist, or a screenwriter... Something enjoyable, that you can learn from experts who’ve gone before you, using their guidelines and following in their footsteps in order to be successful.

"When I started FCC, I couldn't really see how this could super-charge my earnings — I figured that I'd move from charging $25/hr to maybe $60 or $75 an hour. I should have known that things could only get better when the course paid for itself within 2 days.

This week, I started my very first $162.5/hr contract and the client has been talking to me about future work. Then today, I had another client come my way — we're currently at the bargaining table and I'm interviewing for a $130 /hr!

What the heck?!

I was a massive fence rider but I figured, "What's $99 to prove myself right?" -- I WAS WRONG!

Thanks for helping get some structure with my freelance copywriting and helping me to realize that I have A LOT more to offer."

Bailey R.

FCC Student

"Danny knows what he's talking about. In fact, I recently landed my first $80/hour client! Freelance Copywriter's Code is a fantastic program to be a part of, and if you want more flexibility and more control and more freedom, give it a try because, I mean, you'll surprise yourself."

Jeff C.

FCC Student


"I'm so appreciative of this course --- it's already landed me a new job!
After reading the case study module, I followed Danny's model and wrote a mock case study. I sent it in as a sample to a client looking for someone to write lots of case studies for them.


They love my sample, and want to hire me now. I've already done fairly well with getting copywriting jobs, repeat clients, etc., but case studies is a new niche for me. I'm so glad I made this investment!"

Amelia F.

FCC Student


“Danny’s landing page templates were an absolute godsend. Staring at a blank page is one of the worst parts of being a writer. Working off a template made it so much easier to know what to write, and where it should go on the page.”

Kristen C.

FCC Student


“When Danny started talking about telling a story in emails, I was thinking, ‘How am I gonna do that? I'm the worst storyteller of all time..’ And after learning Danny’s techniques, I feel like I can create a story out of anything and make it sound interesting.”

Josh Z.

FCC Student


"Danny’s Headline Generator is literally one of the most helpful things in the course by far. I recently did a landing page project, and I was really stuck on the headlines. So I looked at Danny's list and came up with like 15 right off the bat, and then was able to pick the best four and give them to the client."

Beth H.

FCC Student



"I just got to Module 6 and found the landing page templates. They are SO helpful! That's the type of stuff I want to see in my copywriting courses. I'm now literally looking forward to the next landing page I have to do.

Like you've said yourself, it's one thing to hear all this advice and then something else to actually see how it works in practice.Thanks, Danny!!!"

FCC Student

Nicole E.



"I think this course is great. Danny's content has always been really solid so I took this course too. I've been a freelance writer since 1995 and began copywriting in 2006 and yet I still get tons of value from what Danny offers."

FCC Student

Melani D.

Be one of the 5% of freelance copywriters

who earn 95% of the money

Join the waitlist and be the first to know when enrollment for Freelance Copywriter's Code opens up again.


Freelance Copywriter’s Code contains ALL of the following:


  • Practical, step-by-step systems for writing REAL copy. I’ll show you EXACTLY how I write high-converting copy clients love -- consistently and predictably. No more flying by the seat of your pants, staring at a blank screen not knowing what to write or wondering if your copy is good enough.

  • Advanced strategies, tactics, and frameworks. Get access to my personal frameworks and tools even most pros don’t know about. You’ll learn everything you need to know to write anything from landing page copy, to emails, video scripts, and much more.

  • Tons of real-life examples and demonstrations. I’ll show you lots of examples of real copy, including what I’ve written for actual paying clients. From my notes, to my rough drafts, to my polished final copy, you’ll go behind the scenes and see EVERYTHING I do to go from start to finish on a project.

  • FREELANCER-SPECIFIC tools, techniques, and approaches. Everything in Freelance Copywriter’s Code was designed only for freelancers, by a freelancer with a front-line, in-the-trenches reputation for writing high-converting copy.

  • Word-for-word scripts, cheat sheets, and templates. From little-known “magic” questions to ask clients, to the exact words to use when you deliver your copy, to effortlessly writing great headlines in seconds -- and much, much more -- we’ve thought of EVERYTHING, and we’ve got you covered.

  • Advanced conversion strategies. I’ll show you how anyone can write copy that gets RESULTS, so you can charge more, raise your value to clients, and feel like a confident professional in any situation.

  • Unmatched support. I have an in-house support team dedicated to helping you succeed. You’ll receive weekly check-ins from us to make sure you’re on track with the course. If you need anything, we’re always just an email away.

 



“I was already a professional freelance copywriter making good money, but Danny’s help, advice, and guidance was instrumental in helping me get to $8,000 a month on average as a freelance copywriter -- in a very short amount of time.

In particular, Danny has an uncanny ability to distill complicated teachings into clear, simple, easy-to-understand steps for action. This and his simple frameworks for writing copy added a significant amount to my already honed writing skills and helped me write a lot faster too.

If you’re thinking about getting this course, it is not just for beginners. You're going to find that Danny gives you a simple, step-by-step system to follow for all the most popular pieces of copy you need to write for your clients -- so that you always know exactly what to write and when to write it.

This is what most struggling copywriters are missing, and what causes them to stare at a blank screen for hours, wondering what to write.”

Chris D.

FTW Student

"Danny I feel like your real gift is being able to take something that seems scary or complicated and present it in little clear chunks. You definitely don’t accept BS in terms of “complexity” or “expert” -- you’re all about execution and real-world tactics.”

Kala W.

FTW Student


“I think what people tend to overlook is that succeeding as a freelance copywriter is about more than just being able to write.

That's important for sure, but you need many other skills too -- to deal with clients, ask the right questions, research, find out how to write the particular kind of copy your client needs, deliver it in a way that they're happy with.

In addition to showing you how to write amazing copy, Danny teaches freelance copywriting skills that are necessary in the real world, but aren't contained in any copywriting books.

With his help, I’m able to blow clients away -- while charging $200/hr! -- even though I have less ‘experience’ than most of my competitors.

And now, I get to work from home with my baby boy and my wife in the other room, and enjoy what I do. Without Danny's help, I am 100% sure I would not be here.”

Daniel T.

FTW Student

“Danny taught me that copywriting is a skill anyone can learn like any other, and that it’s not some mystical talent I have no hope of achieving success with!”

Nicholas T.

FTW Student

Be one of the 5% of freelance copywriters

who earn 95% of the money

Join the waitlist and be the first to know when enrollment for Freelance Copywriter's Code opens up again.

Answers to common questions about 

Freelance Copywriter's Code

"What if I’m not a ‘natural writer’?”


When I first started freelance copywriting (5+ years ago), I had zero professional writing experience. The closest thing to freelance copywriting I’d done was making a grocery list.


When I taught my brother Josh how to make money as a freelance copywriter, he’d never written a word in exchange for money before.


Today, both of us are enjoying the freelance copywriting lifestyle, doing work we love, enjoying the freedom and flexibility to control our schedules, and getting paid well to do it.


Between the emails I get from FTW readers and students, and the comments that have been collecting on my blog for the past few years, there are hundreds or even THOUSANDS more stories like this, from people all over the world.


When you join Freelance Copywriter’s Code, you’ll get the exact playbook I wish I had years ago, back when I didn’t feel like much of a writer at all. I’ll even show you everything you need to successfully compete with more experienced pros, including how to write the most common forms of copy that clients can’t wait to pay you for -- like landing pages, emails, and much more.


Plus you’ll get bonus templates, tons of real-life examples, breakdowns, and even shortcuts to help you accelerate your success, even if you’re starting from scratch.



“Will I get future updates free of charge?”


Absolutely. One of the perks of being a Freelance To Win student is that you’ll enjoy lifetime access to any course you join, including free updates for life. This is true even if we raise the price after you enroll.


In fact, I’ve already updated my first flagship course several times; each time, previously enrolled students instantly received access to all of the new material, without any additional cost whatsoever (even though the price went up for new customers).



"I have a full time job. Can I still succeed as a freelance copywriter?"


Absolutely. Over 50% of the people who join our programs have full time jobs. Some of them want to make an extra $1,000 a month on the side, while others are looking to eventually transition to full time freelancing.


The beautiful thing about freelance copywriting is that YOU are in control. You can put in as much or as little time as you want. But the first step is diving in and getting started.



“I’m already a copywriter with years of experience. Is this course right for me?”


Freelance Copywriter’s Code is NOT just for beginners.


If you’ve learned copywriting fundamentals from reading books and blogs, or you’ve taken copywriting courses, or even if you’ve been doing copywriting projects for clients for years, Freelance Copywriter’s Code can help you elevate your game and climb to the next level -- and beyond.


I’ve packed the course with proven strategies, tactics, templates, and even little-known hacks that took me years to develop -- including techniques and approaches I used to go from $15 an hour, all the way up to $250/hr, faster than any of the “Old Pros” thought possible.


Equally important, I intentionally left out all the commonly regurgitated advice and tips you can find elsewhere, which can suck up a lot of your time and energy, and bring in pitifully small results.


Instead, you’ll find 100% PRACTICAL, real world strategies that can help you succeed, all backed by my iron clad 45-day money back guarantee.



"I haven’t done any freelance copywriting yet. Can I still benefit from Freelance Copywriter’s Code?"


Freelance Copywriter’s Code is designed to be the fastest path to accelerate your career as a freelance copywriter, no matter where you’re at.


Remember, I started from scratch in 2012 (after googling “How to make money writing”). And I felt totally clueless.


I scrambled around looking for any information that could help me succeed. But most of the "expert" advice I found seemed too complicated, too theoretical, or like it was created by someone who hadn’t worked with an actual freelance copywriting client since the Nixon administration.


It was incredibly frustrating and infuriating. I promised myself that once I achieved real success, I would create a playbook that both "experienced" freelance copywriters and total newbies could use to succeed. Freelance Copywriters Code IS that playbook.


There’s nothing I wouldn’t have given to have been able to access Freelance Copywriter’s Code years ago when I first started out.


We even have a dedicated support team in place in case you get stuck or have any questions throughout the course -- so you’re always just an email away from getting the help you need.



“I’m already a Secrets Of A Six-Figure Upworker student. Do I need Freelance Copywriter's Code?”


Secrets of A Six-Figure Upworker provides a foundation for launching or growing your online freelancing business -- while Freelance Copywriter's Code will help you take your copywriting chops to a whole new level.


You’ll get advanced lessons, templates, and even formulas for writing tons of great copy clients LOVE… Copywriting frameworks that are proven to drive CONVERSIONS for your clients… All from someone who’s walked the talk as a $10,000+ per month freelance copywriter. You’ll even learn how to know for sure your copy is good, so you’ll never have to wonder before sending it off to a client.



“Will Freelance Copywriter’s Code show me how to get clients?”


Freelance Copywriter’s Code will show you how to quickly turn out great copy clients love...that gets results...and that people want to read! If you follow the action steps in the course, you’ll raise your value and naturally attract more clients as a result.


With that said, Freelance Copywriter’s code is not a course on “how to get clients.” If your main immediate goal is to figure out how to get clients, our Secrets Of A Six-Figure Upworker course offers a popular proven system that’s helped thousands of students learn how to quickly get great clients on freelance sites like Upwork.


Of course, if you’d like to learn how to get clients AND write great copy for them, you can also take both courses together.



"What if I live in Europe, India, or another country outside the US? Will Freelance Copywriter’s Code help me?”


Yes, Freelance Copywriter's Code will help you. My students have found success from all corners of the world. The copy techniques you’re learning are based on psychology, human interaction, and proven strategies you can apply anywhere, in every culture.


These approaches are proven to work in hundreds of different geographic areas. The only requirements are: Being willing to work hard to succeed and being open to new ideas.



I have no experience copywriting. I barely know the basics. Will this course help me?”


Freelance Copywriter’s Code is NOT just for experienced freelance copywriters.

If you’re a total beginner, you can rest assured that this course contains PRACTICAL, actionable, step-by-step advice that anyone can follow.


We’ll cut right past the fluff, and show you the absolute most practical, essential, and high-leverage freelance copywriting strategies even most pros don’t know about. . When rookies want to become great at baseball or acting, they don’t start off learning how to be average first... They jump right in and learn from the top players.


Freelance Copywriter’s Code guides you every step of the way -- from the moment you start a new freelance copywriting project (including the exact steps I take before I write a single word), to step-by-step processes for writing copy clients are virtually guaranteed to love every time, and even word-for-word scripts for delivering copy and crafting a world class experience that keeps clients coming back for more.



"What if I fall behind?”


Don't worry — Freelance Copywriter’s Code is designed to go at YOUR pace.


My courses come with lifetime access so you can take a break from the material if you're out of town, on vacation, or just swamped . Interruptions happen, and your Freelance Copywriter's Code membership will always be here for you when you're ready.



“What if I join Freelance Copywriter's Code, and decide it isn’t right for me?”


I stand by this course with a 100% money-back guarantee. Remember, you’ll be getting access to proven writing systems that I’ve used every day for years -- and tested out with hundreds of students around the world. I know this material works, and I’m happy to prove that by taking on 100% of the risk -- so YOU don’t have to.


You don’t even have to decide now… Try the entire course, absolutely risk-free, for a full 45 days.. If you follow the steps I lay out in the course but don’t get positive results, email me, show me you did the work, and I’ll refund your order in full.



“Will I get support from the FTW team?”


I have an in-house support team dedicated to helping you succeed. You’ll receive weekly check-ins from us to make sure you’re on track with the course, and if you need anything, we’re always just an email away.


“I understand that Danny will personally review a piece of copy I write. What’s the process for submitting my copy and getting my review?”


Though this is a brand new feature we’ve never offered before, it’s one of the aspects of Freelance Copywriter’s Code we’re MOST excited about.


I created this program because I believe freelance copywriting should be FUN, EXCITING, and PROFITABLE.


Having the personal touch of a mentor to guide you down the right path is one of the fastest and most effective ways to help you improve, succeed, and thrive as a freelance copywriter!


Once you join the course, you’ll receive detailed instructions telling you how to submit your copy. (There’s no expiration date, so you can send in your copy for review at ANY TIME after you enroll.)


Be one of the 5% of freelance copywriters

who earn 95% of the money

Join the waitlist and be the first to know when enrollment for Freelance Copywriter's Code opens up again.

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