You’re currently reading Chapter 4 of The Ultimate Guide to Getting Your First (Or Next) Freelance Job
OK, we’ve covered a lot in a short period of time. Congratulations on making it all the way through!
In this final section, we’ll recap what you’ve learned and go over a few key steps for growing your freelancing business even further.
In Chapter 1 you learned…
- You don’t need to be an “expert” to start freelancing
- You can find tons of entry level freelance jobs that anyone can do
- Most clients aren’t looking for world class talent — just someone who cares about doing a good job, and is willing to work hard to make it happen
- You can turn your passion into a freelancing business, or uncover hidden skills you already have using the Restaurant Menu Effect
- Browsing Upwork’s work categories is the easiest way to find a skill clients will pay for
- Experience doesn’t have to come from formal education. The fastest, easiest, cheapest way to beef up your skills and get a big competitive edge is by reading! (Remember Steven, the college dropout who read his way to a $500/hr freelancing career)
- If you’re still not sure what service to offer, I recommend trying your hand as a copywriter. It’s fun, it pays well, and it’s easy to learn (even if you don’t consider yourself the “writing” type).
In Chapter 2 you learned…
- You don’t need a website, business cards, or any other “marketing materials” to be a successful freelancer. Sites like Upwork give you everything you need to get started, all in one place.
- Creating an awesome Upwork profile is a great way to attract clients and stand out from the competition.
- You can save time and get great results by focusing on the 3 key “levers” of your Upwork profile — your Title, Photo, and Overview.
- 3 powerful tactics for writing an awesome Title: Tell clients exactly what you do (nothing vague), focus on the client’s goals, and choose words that pack some PUNCH.
- Even small enhancements — like adding the word “professional” to your Title — can help you stand out and get noticed
- Your photo can make or break your online freelancing success. Try taking your picture outdoors (preferably on a cloudy day to avoid too much sunlight), and be sure to smile and look friendly.
- 3 rules for ensuring the Overview section of your profile attracts clients in droves: Avoid subjective descriptions of yourself (e.g. “I’m fast, reliable, etc.”); talk about the client’s needs, not just YOURSELF; put some ENERGY into it!
In Chapter 3 you learned…
- Winning proposals need to do 3 things: Stand out from the pack instantly, quickly build trust, and resonate with clients on an emotional level so they can’t wait to message you back.
- One of the best strategies for writing an effective proposal is to resist the urge to “sell yourself,” and focus on the client’s goals instead.
- You can build rapport and stand out by saying something friendly, not sounding too formal, and being helpful.
- Don’t tell the client why you’re a good fit for their job — SHOW them! You can do that by sharing a surprising piece of knowledge, offering a helpful suggestion, or showing them a real example of your work.
- If you don’t have any work to show off, use my Crystal Ball Technique to quickly create a hyper-relevant sample that’s similar to the type of work the client needs. (This is NOT just for writers — this technique is proven to work for video editors, translators, designers, consultants, and many, many more.)
- Remember, the Crystal Ball Technique is one of the most effective ways to quickly win freelancing jobs, even if you have no professional experience.
Next steps for growing your freelancing business
Be sure to check out one or more of these classic Freelance To Win posts to find out more about…
Getting started as a freelancer:
Improving your Upwork profile:
How to write great proposals:
Real success stories from Freelance To Win readers:
- Elyse replaces her corporate income with freelancing
- This presentation designer charges $89/hr on Upwork – here’s how
- How this digital nomad uses Upwork to travel the world
- How to make $130/hr on Upwork with Josh Margulies
- Meet Mareike, the translator who makes $75/hour (with no formal translation training)
- How Marian earns $115/hr writing on Upwork
- Kaleigh goes from frustrated job hunter to successful freelance copywriter in less than 1 month
- Meet Ben, a part time web developer who’s killing it on Upwork
- Daniel leaves a 6-figure engineering career to do freelance copywriting on Upwork
- Upwork gives Carrol a second chance at her dream career
- This designer used to charge $20/hr on Upwork — and now makes $130/hr
- How Oleg raised his Upwork rate by 6x (and he isn’t from the US)
- How Sophie built a full-time income on Upwork (with part time hours)
- How Mike is using Upwork to fulfill his dream of traveling
- Sharmin gets her first 2 Upwork clients while working a full-time job
- How Jesse nailed an Upwork interview and won a $6,000 freelancing job
- How an amateur web developer went pro using Upwork
- How Ari made $10,000 on Upwork in 1 month