Jeff worked in the sales department of a high-end retail company for over 10 years. As time went on he felt like his ability to grow had reached a limit.
“It was a fantastic company, and I learned a ton of cool stuff. But after a while, I felt like my creativity and income potential were really limited. On top of that, the schedule could get very intense at times.”
He decided it was time for a change and started looking for a job that would better suit his needs.
“I figured my best option was to get a 9 to 5 job, with weekends off and an hour lunch break everyday. I thought that a more consistent schedule would solve a lot of my problems.”
Soon enough, Jeff landed a position at a marketing agency. Although he enjoyed having a more structured schedule, other parts of his job were frustrating and demoralizing.
“A big part of my role was analyzing the client’s website and creating a detailed analytics report. I spent a ton of time putting it together, yet some clients didn’t even ask me a single question, and clearly didn’t see the value of what I was doing. I felt like a cog.”
He grew desperate to make another career switch and one thought kept creeping into his head — something his father had told him in the past …
“One of my dad’s big regrets was that he spent too much time working, and not enough time with his family. That really hit home. I didn’t want to be tied down my whole life.”
While searching for new career options, Jeff heard about Danny’s story through Ramit Sethi. He was immediately intrigued and decided to check out Freelance To Win.
“I really appreciated Danny’s direct, no-nonsense, non-puffy flavor. And he has Ramit’s stamp of approval, so I knew he had to be the real deal.”
He was inspired by Danny’s bold approach. All of a sudden, the thought of trying an unconventional career path seemed a lot less intimidating.
“Danny makes you feel like you can do anything. After reading his advice, I no longer doubted my abilities. If you’ve got a good teacher and you get rid of negative thoughts, you’re a lot more likely to succeed.”
Not quite ready to leave his job, he decided to moonlight as a copywriter. He joined the popular freelancing site Upwork, and it didn’t take long to land his first project.
“The first job I got on Upwork was pretty easy, and that helped me quickly build confidence. It was no longer ‘Can I do this?’ It was ‘Of course I can do it. Now get out there.’”
Jeff landed a couple more copywriting clients and started to see the potential of growing his side job into something bigger.
“I remember going for a walk with my wife and thinking ‘There’s never a perfect time.’ My wife had a stable job, we had savings to get through my first couple of months, and I felt really comfortable with Danny. So I quit my job and became a full-time freelance copywriter.”
Mastering the art of copywriting
Around the same time, Danny announced he was launching a new course, Freelance Copywriter’s Code. Jeff instantly recognized the opportunity to boost his game.
“One of the most appealing parts was that the course was made specifically for freelancers. In addition to improving my writing skills, I wanted to learn Danny’s strategies for working with clients and the right way to present copy.”
He didn’t hesitate to pull the trigger and join Freelance Copywriter’s Code. As he went through the course week after week, he could see the layers unfold.
“Each module is worth its weight in gold. I love that not only does Danny teach you the fundamental skills, but he also shows you how to approach copywriting with the right mindset which is really powerful.”
Now Jeff sees his role as a copywriter as being more than just a writer.
“In the course, Danny says, ‘You’re the consigliere for your clients.’ That’s the perfect analogy because when I have a client, I feel like doing a great job is just the price of admission. It’s my obligation to take care of clients and protect them, and steer them away from potential pitfalls.”
Elevating his game
Jeff knows that no matter how talented a writer you are, it’s hard to be successful without mastering the other parts of the freelancing game.
“I really liked the fact that the course includes lessons about how to communicate with clients because that’s something I was a bit nervous about when I started. I was worried I’d say the wrong thing, and not even know that I messed up.”
Jeff found it especially surprising that the course went so in-depth into many topics that he had never even thought much about.
“I think my favorite part of the course is the PDF bonuses, where Danny gives a ton of surprising insights about working with clients, doing great research, and lots of other cool stuff.”
He also learned that to get clients to love your work, you need to pay attention to detail.
“Now, I know how important it is to package your work in an attractive way. It’s like a master chef presenting customers with a sushi dish — you can’t slop it down with a spoon, you need to lay it out just right.”
The magic of copywriting
Having gone through the course material, Jeff now feels like he’s been able to dramatically boost his skills. And while he’s interested in all types of copy, certain projects are especially appealing.
“I really like the “1-2 punch” of landing pages and email sequences. When a client hires me to write a landing page, I explain that the copy needs to show people you can solve a problem they have. That helps persuade people to sign up for your emails.”
He knows that for email copy to be effective, he needs to stay focused on the real goal he’s trying to accomplish.
“When I write an email sequence, I like to focus on cutting out the “noise” and getting people to take the next step, whether that’s making a phone call, scheduling a consultation, or whatever else my client needs. That can move the needle for my clients in a very quick way.”
For Jeff, writing landing page and email copy is so powerful is that it goes beyond just words on a screen.
“Getting conversions is like a drug for me. I really enjoy watching the numbers go up and up, and writing emotional copy is what makes that happen.”
On to freedom and happiness
It’s only been a few weeks since he completed Freelance Copywriter’s Code, and Jeff has already landed the highest paying copywriting project of his career at $80 an hour.
“Suddenly clients started raining from the sky. Right now I’m flushed with clients, I’m pretty much at capacity for the first time, and virtually all of them are paying me $60/hour and up.”
He knows that some people think he made a risky decision, but the way he sees it, nothing could be further from the truth.
“The myth of the entrepreneur as a risk-taker is completely false. I’m normally risk-averse, but at a certain point, you have to realize that human beings are super adaptable. As long as we don’t fall prey to the monsters we create in our minds, we can usually right the ship.”
These days, Jeff feels much more fulfilled with his work.
“Now my work is much more meaningful because I’m providing a really valuable service. A lot my clients are solopreneurs, and I’m able to impact them in a huge way — I get to be the superhero who swoops in and helps them.”
He doesn’t miss the frustration of being trapped in an office, with a boss watching his every move.
“I like being able to go to lunch with a friend in the middle of the day, take a walk, or watch an episode of It’s Always Sunny in Philadelphia. I like having freedom and flexibility. And I have the best boss in the world — myself.”
Another great perk of working with clients remotely is that Jeff can travel without needing to be on vacation.
“Recently, my wife and I were able to just pick up and go to Florida. All I need is an internet connection, and I’m technically at the office — no matter where I go.”
And for the first time, he’s in total control of his daily schedule.
“I have lots of flexibility when it comes to my work hours. I can work at whatever time of day is most convenient, and I can change things from one day to the next. I’ve gotten a taste of it, and I’m super addicted.”