I just got back from a fun week in the sun with my family. Today, I have an exciting announcement for anyone interested in freelance copywriting.
“Is this thing on?”
After years of being asked how to write high-converting copy clients love — consistently and predictably — I’m finally ready to show you. You’ll find out more in my next few posts.
As usual, we’re going to ignore a lot of the “conventional wisdom” and “best practices” (which are really just dressed up theories and basics everyone already knows).
Instead, I’ll pull back the curtain and show you what it REALLY takes to succeed at freelance copywriting. We’ll cover topics like:
- How to write copy clients are practically guaranteed to love, every single time
- What it really takes to write copy that converts (even if you don’t have a “previous track record”)
- How to systemize your copywriting so you always know exactly what to write the minute you sit down
- Advanced strategies for making $1,000, $5,000, or even $10,000+ per month as a freelance copywriter — regardless of your current experience level
- How to compete against copywriters who have 10x your experience
- How you can get paid thousands of dollars per job (and leave the nickel and diming to someone else)
- My never before shared secrets for commanding $50/hr, $75/hr, and even $125/hr+ and up
- And much more
These are the exact strategies and tactics I used to quickly build up a six-figure income as a freelance copywriter — even though I started out totally clueless, with no college degree and no experience.
And my income has continued to grow every year since.
How did I do it? Not by being special…or having magical talents.
I learned what it really takes to succeed as a freelance copywriter by spending YEARS on the front lines DOING IT.
Not blogging about it…
Not doing public speaking…
Not writing e-books about it and selling them on Amazon for $3.99…
…but actually BEING a freelance copywriter, testing thousands of different approaches until I came up with systems that WORK.
These aren’t theories or cherry-picked case studies — they’re real world freelance copywriting blueprints that took me years of trial and error to figure out. And they’re proven to work for any freelance copywriter, in any situation.
I know what it takes to 10x your income…because I’ve done it. I raised my hourly rate from $15/hour to hundreds of dollars per hour (and climbing).
I’ve also helped thousands of people around the world achieve amazing results using my system. Some started from scratch, while others have been able to 10x their rates, quit their jobs, and build up amazing incomes doing what they love.
Now, after years of testing, I’m ready to teach YOU how to accelerate your freelance copywriting success, too. I’m talking about every single step, from A to Z.
We’ll go much deeper in the days to come, but for now I want to share 3 little-known insights I’ve discovered over the past few years.
INSIGHT #1: GOOD FREELANCE COPYWRITERS NEVER HAVE SLOW MONTHS
Every summer, you’ll overhear average freelance copywriters whining about how “slow” July and August are. But this misses the bigger picture of being a freelance copywriter — the fact that freelance copywriting creates its own demand.
Imagine a client hires you to write some copy. If you do a good job, and their readers love it, they’re going to want…wait for it…MORE COPY. Case in point, you’re reading this right now — in July.
If you know how to write good copy people actually want to read, you’ll never have slow months. That’s how I’ve been able to grow my copywriting income, month after month, year after year.
My first 3 years as a freelance copywriter
There are VERY few businesses where the more you produce, the more demand you create. (Peddling caffeinated drinks or cocaine come to mind.)
Copywriting happens to be one of them, and it’s a beautiful thing. It’s the closest thing to money growing on trees.
INSIGHT #2: “WATCH THE HIPS, NOT THE BALL”
Trying to learn from top professionals can be tricky because they don’t always know how to explain what they do. They’ve spent years or decades internalizing their craft, to the point where they may not even be fully aware of their own processes.
For example, if you ask an elite tennis pro how she knows EXACTLY where her opponent’s serve will end up, she might shrug and say she’s just good at watching the ball. But eye tracking software reveals a different story — top tennis players know where the ball will go by watching the angle of their opponent’s hips.
As someone who’s invested thousands of dollars into books and courses by masters in many fields (e.g. comedy, screenwriting, and many more), I’ve found this incredibly frustrating. You want to learn from the best…but they don’t always know how to teach you what they do.
This is why I’ve spent the past 2 years decoding and reverse engineering exactly what I do to quickly turn out great copy that converts, that clients love…consistently and predictably. Equally importantly, I’ll show you which conventional strategies you can safely ignore, so you can get more done in less time.
INSIGHT #3: FREELANCE COPYWRITING SHOULD BE FUN!
Gurus love to make copywriting complicated. Otherwise, what will you need them for?
This troubles me because I see so many people ending up confused, when they should be ENJOYING themselves! Freelance copywriting is easily the most fun and exciting job I’ve ever had.
For example, a few months ago I met a Rubik’s Cube champion while doing “research” for a new project. It was fascinating! He even showed me how to solve a Rubik’s Cube blindfolded — one of the coolest things I’ve ever seen.
I watched this guy solve a Rubik’s Cube — BLINDFOLDED!
To me, freelance copywriting is about learning new things, building relationships with cool people, and solving interesting problems. In other words, it’s an enjoyable process! I’d love for it to be that way for you, too.
We’ll talk more about this soon.
Here’s what I want you to do next:
1. Watch your inbox for my next few emails
Over the next couple of weeks, I’ll share some of the biggest myths and mistakes that keep freelance copywriters from achieving massive success.
Hint: There are tons of gurus who will happily lead you astray so they can get a few clicks to their blog. They rehash the same vague advice (e.g. “Write like you talk!”) and outdated methods like it’s 1952 and no one’s ever seen a sales letter before.
I’ll show you how to avoid these costly mistakes, and how you can do things differently. (And, yes, even have some FUN with it.)
If you follow along, you’ll see how to write copy in a way that’s totally authentic to you and actually converts for clients, so you can be a confident professional who’s always in demand — without spending the next 10 years “paying your dues.”
2. Mark your calendar for August 7th
You’re going to hear a lot from me over the next couple of weeks. Along the way, I’m going to challenge you to think bigger and set your sights higher.
We’ll piss off many Old Pros in the process. But I don’t care. I started Freelance To Win to help you get real results, faster and easier than ever before.
On August 7th, you’ll have the opportunity to join my brand new course: Freelance Copywriter’s Code.
This program is designed just for freelance copywriters — by a freelance copywriter. In it, you’ll learn my exact, step by step process for writing specific types of copy…that converts…that clients are virtually guaranteed to love…so you can earn more money, in less time.
Most importantly, it’s taught by someone who’s been out in the field and earned $10,000+ per MONTH as a freelance copywriter.
This is the first time I’ve ever talked about this publicly. And you’ll get first access. Stay tuned.
3. Tell me about YOUR experience copywriting.
What’s the next step you want to accomplish in freelance copywriting?
Do you want to fast track your success? Double your copywriting income? 5x your hourly rate? Eliminate “blank page syndrome” so you always know exactly what to write? Get more clients? Or maybe you simply want to get your first client, and feel confident knowing you can knock it out of the park for them.
What’s on YOUR mind?
Leave a comment below telling me what you’re looking for. Or even what most excites you about freelance copywriting.
Sometimes it’s just fun to talk about yourself! Go for it.
I read every single comment.
We’ll talk more later this week.
There are a lot of things out of your control. Winners focus on what they can control — for you, that starts with the action steps above.
PS Will you commit to doing this right? Take the time to go through the exercise above. Don’t forget to leave a comment — I read it all.
Later this week, we’ll take things up a notch.