Kaleigh had a successful career in Memphis, Tennessee. But when her husband’s work required them to move to another state, she was left scrambling to find a new job.
“I was working full-time as a bridal boutique manager but my husband’s job was moving us back home to South Carolina, where we’re from. At the time, I didn’t know what I was going to do next.”
She started sending out resumes and job applications but there wasn’t anything that offered the type of work she wanted to do.
“I couldn’t find jobs that I even wanted to apply for. And if I did apply anyways, I wasn’t hearing back. I was nearing the end of my rope.”
Putting a name to the kind of writing she loved
At her previous jobs, Kaleigh had often volunteered to update website copy or write promotional emails. She really enjoyed that type of writing but didn’t know that it was actually its own field: Copywriting.
“I was doing some copywriting for my boss — not knowing that’s what it was called! — and I mentioned to her, ‘This is what I want to do. I want a job where people tell me what they need to say, and I write it for them.’”
Kaleigh was shocked by what her boss said next…
“She turned to me and said, ‘Yeah, that’s called copywriting. I used to hire a freelance copywriter before you started working for me!’”
Kaleigh was excited to learn that there was a name for the kind of work she loved to do. She wondered how her teachers and mentors had failed to mention it throughout all those years of English classes and career fairs.
“At that moment I was opened to this whole new world of copywriting. That night, I started Googling and went down the rabbit hole, learning about this career I’d never even heard of.”
Searching for a way to get paid as a copywriter
Now that Kaleigh could put a name to the kind of work she was looking for, she wanted to find a way to make a living doing it.
“In one of the Facebook groups I was part of, someone posted about Upwork and how you could use their online marketplace to freelance.”
Immediately, Kaleigh started researching ways to make a living on Upwork. As she sifted through Google’s search results, she came across Freelance To Win.
“I started off with reading through the free blog posts and they were extremely valuable. I was pretty quickly convinced that I needed to take Danny’s course, Secrets Of A Six-Figure Upworker.”
But Kaleigh had known about freelance copywriting for all of a day. As excited as she was, her husband was a little skeptical about the idea of joining a course.
“My husband wasn’t as convinced that I needed to buy a course for a career I’d only known about for 24 hours.”
Starting her freelancing business
Kaleigh decided to set up an Upwork profile and send out a few proposals on her own. But clients weren’t responding to the initial proposals she sent out.
“I knew that if I was going to win jobs and not waste my time, I needed to join SSFU. The longer it took me to start the course, the longer it would take me to start making money.”
So after giving it her best shot on her own, Kaleigh convinced her husband that joining Secrets Of A Six-Figure Upworker would help her jumpstart the career she’d always dreamed of.
“As soon as we moved back to South Carolina and I could do this full-time, I joined the course — and never looked back.”
Once she’d gone through the course material, Kaleigh quickly realized why she hadn’t been getting responses to her proposals.
“I had been doing everything wrong. My profile sounded like a resume…it was all about me. My cover letters were very boring and dry. But I was pretty quickly able to learn and implement Danny’s techniques. Right away, my profile and proposals improved.”
After sending out her new proposals, Kaleigh saw her response rate shoot way up.
“I’ve heard a lot of people say that in the beginning they get hired for 1 out of 20 proposals. I’m a month in and my proposal success rate is about 40% — so I get hired for almost 1 in 2. And that’s just because of implementing Danny’s tips on writing winning proposals.”
A profile that stands out from the pack
Within a month of being on Upwork, Kaleigh got an invitation to a private job posting where she was the only freelancer invited.
“The first time we spoke, the client told me she sent me the invitation after reading just the first 3 sentences of my profile. After sending the invite, she went back and read the rest of it. Those 3 sentences were only there because I took Danny’s course.”
Kaleigh’s client-centric profile made such a powerful connection with the client that it helped her stand out from the rest of the pack.
“She complained to me about everyone else’s profiles: ‘Everyone just talks about themselves. You were the first person who told me what you could do for me. If you can tell me what you can do for me, you can tell my clients what I can do for them and get me hired.’”
Kaleigh’s client isn’t the only one who’s delighted to have found such a perfect match on Upwork; the new partnership is working out great for Kaleigh, too.
“I was able to charge her my fair price for her website copy. She’s also building me a website pro-bono because she’s a web designer and wants the experience. And in the future, she wants to send all her clients to me to do their website copy.”
Unlimited potential to grow and learn
Even though Kaleigh is still new to Upwork, she already managed to get more work than she can handle.
“I have around 10 clients right now. At least 2 of them have mentioned referring me to other people.”
Now that she has several jobs under her belt, Kaleigh is able to take on more of the types of projects she really loves — without compromising.
“At first, I didn’t know it would go so well. So I was applying to any jobs I thought I could do, whether I was interested in the topics or not. Now, I’m learning that I can afford to be more selective and send proposals only to jobs that interest me.”
And seeing the endless stream of clients on Upwork has helped Kaleigh realize that freelancing is much more secure than a regular, 9-to-5 job.
“I’ve realized that this is one of the most stable jobs I can have. If one of my clients go out of business, I can replace them within a week. But if I have one employer paying all my bills, and it doesn’t work out, then it can take months to find another full-time job.”
The best part? Unlike at a regular job, Kaleigh has full control over her income and can continue to grow in leaps and bounds, instead of inching along.
“I set weekly income goals and I’ve already surpassed those goals in my first month. For example, I started out at $25/hour. Within a month I’m at $40/hour and still getting hired for it. My original goal was to be at $50/hour by the end of the year and I see no problem hitting or surpassing that. So the sky’s the limit.”
More time to enjoy life outside of work
Nowadays, Kaleigh’s commute is much shorter than it used to be, giving her a lot more time to herself.
“At my last job I had to get dressed up every day. I had to spend about an hour getting ready and an hour commuting back and forth. That was 10 hours a week that was much pretty much wasted that I don’t have to do anymore. Now, my commute is just 3 seconds.”
And that’s not the only perk Kaleigh’s been enjoying since she started working from home.
“I’m able to see friends more and cook more. At my last job, I worked Saturdays — but now I can have friends and family stay a weekend with me.”
Even her health and fitness have improved.
“I’ve started working out more. Before I could only make it to the gym around 3 times a week but now I’m able to workout every day.”
Overall, Kaleigh is thrilled to make a living doing work she loves.
“I’m 5 weeks in and there have been times when I can’t sleep because I’m so excited to have found this opportunity. I just love what I do.”