A lot of people think that being a copywriter means you spend all your time “writing to persuade.”
Stuff like, “Buy now! This offer won’t last long!” — that sort of thing.
That stereotype is wrong, and it’s quickly becoming outdated thanks to people like my friend Marian.
Marian makes a living doing copywriting for business’ websites. But she doesn’t write what most people would normally consider “sales copy.”
Instead, Marian has made an art (and a lucrative business) of helping her clients tell their business’ story.
In fact, she does it so well that she can charge top dollar for it, and stay busy enough that she gets to choose which clients to work with.
In this brand new episode of the FTW podcast, Marian is spilling the beans on how she does it.