In 2001, a skinny kid named Takeru Kobayashi devoured fifty hot dogs in 12 minutes — double the previous world record.
The guy weighed a whopping 131 pounds. Yet he took down competitors 3x his size, and changed the sport forever.
How did he do it?
He didn’t just stuff hot dogs into his mouth faster than everyone else. Not even close. His massive success came from thinking strategically, and going beyond the obvious.
- He removed the hot dogs from their buns
- He broke each dog in half, so he could fit the whole thing into his mouth at once
- And he dunked the buns into a cup of water to make them easy to chew and swallow
This is a classic case of working smarter, instead of harder.
You can find top performers behaving this way in every competitive arena. Even freelancing.
For example, the most successful freelancers I know don’t spend a lot of time writing cover letters and answering screening questions. In fact, they usually spend less time putting Upwork proposals together than their less successful competitors!
But when you compare the QUALITY of their proposals, the difference is like night and day. You can see the average group is just focused on sending out as many proposals as possible, as quickly as possible.
The result? Mistakes.
Mistakes that prevent them from having more income, more enjoyable work, and more freedom.
Mistakes that make them work hard without any real payoff.
And most importantly, mistakes that you can easily avoid.
Mistake #1: Thinking you can’t charge higher than the client’s budget
When a client posts a job on Upwork, they have to choose a budget.
Most clients don’t know what that budget should be. So they err on the side of caution, because they’re afraid of overpaying.
Like this job, where the client ended up happily paying double their posted budget:
Or this one, where they paid TRIPLE:
It happens every day.
Say you were able to take advantage of even one opportunity like this each week. You’d make at least $10,000 more per year than someone who automatically bids according to the client’s budget.
Mistake #2: Focusing on years of experience
Many of your competitors will start their Upwork cover letters by talking about their previous experience. But that’s not what clients are interested in. If it were, I never would have been able to make six-figures in my second year as a freelancer.
Think about how you make spending decisions. When you look up a movie on Rotten Tomatoes, you’re not looking for the director’s work history. You just want to know if the movie is good!
The problem with filling up a cover letter with “years of experience” is that it tells clients nothing about the quality of your work, which is all they really care about.
Check out this excerpt from the book Talent Is Overrated by Geoff Colvin:
We all know people like this. They’ve been doing something for years — even decades — yet they’re still not any better at it than a rank beginner.
Keep this in mind if you’re new to Upwork. Don’t let the crusty Old Pros intimidate you. Clients love to hire freelancers who are enthusiastic, dedicated, and intelligent — even if you don’t have years of experience.
Mistake #3: Being a sleazy salesperson
There’s this old trick where a sales manager hands a pen to a job candidate, and says “sell this to me.”
It’s fascinating. Almost everyone reacts by listing out reasons why the manager should buy the pen. A minute later they’re being shown the door, having no idea what went wrong — even though a child could tell you the answer. No one likes to have a product pushed on them!
When you’re hungry to make money on Upwork, it’s natural to want to tell clients why they should hire you. But, like “selling the pen,” it doesn’t work.
I want to share something special with you. It’s a 2-minute segment of an audio interview I did with Chris Davis, a premium Upwork client.
Listen to Chris explain the real reasons why he hired me for $135/hr (hint: it’s not what most people think):
Pay close attention to the types of words Chris uses:
- “Trust”
- “Being a human being”
- “Getting to know you”
- “You weren’t trying to sell me”
- “You respected me”
- “You talked to me like a person”
- “People crave connection”
It wouldn’t even occur to most freelancers to think in these terms. If you want to write proposals that win over clients like Chris, you need to focus on the CLIENT’S goals, not just yours.
Mistake #4: Writing your proposal upside down
34% of Upwork proposals require you to answer one or more “Additional Questions” after you write your Cover Letter. (Yes, I’m a weirdo who tracks stuff like this.) 
Imagine looking over the shoulder of a freelancer while he writes the proposal above. How do you think he’ll tackle it?
Since the Cover Letter comes first, he’ll put the majority of his effort into making it stand out. Then he’ll treat the Additional Questions as an afterthought.
What if I told you that was a totally backwards approach? To understand why, you need to look at it from the client’s perspective. Check out what they see when they review your proposal:
As you can see in the above screenshot, “Additional Questions” are the first thing clients see when they receive your proposal. That makes them even more important than your Cover Letter. Treating them as an afterthought is Upwork proposal suicide.
Most of your competitors don’t realize any of this. They’ve never seen it from the client’s point of view. That’s how embarrassing situations like this come up:
Oops.
Mistake #5: Using a canned cover letter in your proposal
Every week I get an email from someone who can’t seem to land a job on Upwork.
It’s always the same story: They’re trying to “save time” by sending out the same cover letter in each proposal over and over again. Every time it happens I throw my laptop off the balcony. Do you know how hard it was to write this post with a dented keyboard?
Good clients can spot canned proposals a mile away. Even if you’re the best freelancer on earth, a canned proposal says:
- You’re not that interested in the job
- You’re not a good communicator
- You probably won’t give your best work
The reverse is also true. In one of my earliest jobs, I was the least experienced, most expensive bidder. But the client hired me because she was tired of rolling her eyes through one-size-fits-all proposals. She even went out of her way to mention it in the feedback she left me:
Mistake #6: Not looking the part
There’s more to your proposal than what your write.
I’ll prove it to you.
A few weeks ago, I uploaded 2 pictures of myself to Photofeeler.com, and had impartial strangers vote on how competent I look.
One of them is the profile picture I’ve used to earn hundreds of thousands of dollars on Upwork. The other one is a similar-looking outtake.
First, look at the results from the outtake:
If I’d used this as my Upwork profile photo, my results probably wouldn’t have been very good.
But watch what happens when we shift just a few elements of the picture:
These small changes had a huge impact on my income. It’s worth taking the extra time and effort to make sure clients perceive you as someone who can get the job done.
Btw, here are some of the comments from the group of people who voted me (mostly) incompetent in the first test:
Mistake #7: Bidding too cheap
As an Upwork client myself, I get tons of freelancers offering me “bargain deals” in their proposals.
What’s amazing is that my client profile clearly shows I’m happy to pay an average of $27+ per hour…
Yet the range of bids I get when I post a job still looks like this:
Think about that for a second. I’m offering someone $27+ per hour…and they’re negotiating me DOWN to $11!
This signals all sorts of problems to a good client.
They know that cheap work is one of the most expensive things they can buy. Freelancers who charge too little aren’t motivated to do good work. They cut corners. They’re always rushing to move on to the next job. Then the client is forced to sink more time and money into cleaning up the disaster.
Amateur freelancers think all clients are attracted to low prices. Professionals know that high quality clients want high quality work, and they’re willing to pay you well to do it.
Mistake #8: Coming across like a weirdo
You can follow all of my best instructions for writing great Upwork proposals — yet still come off as a total weirdo if you aren’t careful. Watch the video below to find out how to play it cool so clients are virtually guaranteed to love your proposal.
Take a look at these real winning proposal examples
No matter how many mistakes I show you, there’s nothing quite like seeing what real winning Upwork proposals actually look like.
That’s why I want to show you some, free of charge — my gift to you. These 3 proposals have won over $3,000 on Upwork and are full of surprising insights you can apply to your own proposals today. You can grab them here.
I’ve shared these proposal examples with thousands of my readers, and the responses have been incredible. Like this:
“LOVE THIS! Thanks for creating this resource Danny! It was so eye opening! I’ve read so many articles on writing great Upwork proposals and most of them advise boring, cookie cutter proposals like some boring cover letter you would staple to the front of your CV for doing the job searching rounds around the town.
But this approach is so casual and personal that it really captures the reader. I mean I don’t know why I should be surprised this is the winning formula because it’s the exact tone I’m trying to tell people all the time to use in their marketing copy! I really need to follow my own advice!
It’s so funny to think even though we may tell our clients one thing, when it comes to marketing ourselves as freelancers we default to a boring, corporate clone…the very thing so many of us became freelancers to escape from!”
Get the real winning proposal examples (for free) here.
What are you going to do?
Do you want to write Upwork proposals that stand out and get you hired? I want you to share one thing you’ll do differently from “everyone else” in the comments below.
It’s okay to pick one of the proposal tips off the list I just gave you. But let’s have a conversation about it. Why do you think others don’t do it?
Maybe you’re gearing up to write your first proposal. Or maybe you’ve already written 100 or more. Doesn’t matter. Share one way you’ll stand out going forward in the comments.
This isn’t just for freelancers, either. If you’ve been a client, flip it. Which mistake is a deal breaker for you? What Upwork proposal tips do you have for freelancers?
I’m excited to hear from you.
I appreciate you for writing this article sir, what i will do that i feel others dont do and if any only a few does is:
1. Trying to attack the fear of the Client, for example a Client trying to write a B.sc. thesis is focusing on having an A and how to defend the project. So if one adds the information that shows concern for this needs, you just bursted the brain of the Client.
Thank you, once again for writing this article, more blessing.
Since Last few weeks i didn’t get any job by proposal submission.Finally i got this article and its totally change my way of thinking about writing the Proposal i will use your Tricks and will try to avoid above mentioned mistakes. I hope i will succeed.
I came directly to this post because my profile got rejected on UpWork the first time and after reading your article about making a winning profile it was immediately approved! I am so happy, so as I am preparing to find the job that fits perfectly in my niche and make the proposal, I decided to do some case study first and come here. I am amazed by how much I have learned with your post, thank you very much! In my field (That being Architecture) many times we fail at asking the right questions instead of just showing all… Read more »
Wow, I’m looking to launch a freelance career, after 20+ years of working for a company, I wanted to branch beyond working for someone else and try working for myself. I figured I try upwork. I needed help understanding how to write proposals. My search led me here. The pointers are fantastic. Thank you very much for putting this together.
Good luck
Hey Danny
It’s great to see some good, specific advice for freelancers getting started on Upwork or for any other place hiring freelancers. I must admit that it only recently dawned on me that my proposals should be the very place where I use my most persuasive and relatable content, kind of like a portfolio sample! Thanks for helping drive this home for me. I will personalize one of your sample proposals and send it to a prospective client today.
I just signed up for upwork and noticed the proposal link on the jobs unlike in fiverr. I needed tips on how to write a good proposal and this has really helped. Thanks.
Whom I referred to while writing a proposal, as the client name is not present?
Hi Danny, I am planning to be freelancer full time and having no success on landing jobs. I found your proposal is more connected and giving respect to client ending like Thanks for your time?, And you are asking more about the job so client knows you are very interested. On each proposal you are telling your client that how you solved the any recent work by not just showing the link but also explaining in detail.
You can start as: ” Dear Hiring Manager”, or ” To Whom It May Concern”.
I believe that this could help.
Danny, thanks a lot for the great advices!
I’ll try to write more personal, more “human” proposals from now on.
Thanks for these useful tips Danny. I’m actually not new to freelancing but of recent, I have just been expanding my reach in the freelancing world and I hope to grow my profile on upwork hence, studying more techniques by previous gurus like you. And you actually have a nice blog too! Let me comb it for any more interesting pieces! 😀
Thank you for this great advice! I’m new to upwork and thanks to your article I landed the first job I applied for, I got the reply that they could see that I was new but they liked my cover letter so much and appreciated the time I had put in to the additional questions that they would offer me the job anyways! Thank you
Your advice was strongly helpful for me to make the proposal on Upwork
Thanks a lot
I wonder do the clients actually read through all the 50+ proposals submitted? On good jobs the proposals appear with the speed of 10 proposals per minute, so if I am supposed to write a unique proposal every time – I am to desperately take the “20 to 50” position in proposals list – e.g. simply never be read by the client actually?
waiting for a reply to this statistics you provided 🙂
I’m in patiently waiting for hiring and I just wake up that I did so many mistakes for my proposals which I think so boring. Thank for your information. It helps me.
Thanks a lot danny. Those ideas are very Helpful for me.I will use your ideas to create my proposal
The article was really great. Thank you for sharing your advice with us.
Many thanks – very useful insights. I am writing my Upwork CV, so I’m not yet close to searching for actual work!
Great insights Danny and I’ll definitely look to compliment, but not in a weird way. I am ready to step it up a notch on Upworks and I think that I can do that with implementing the tips you’ve stated. Thanks so much!
Have joined Upwork as a client. Freelancers replying saying they’ve read my job description when clearly they haven’t as I say in it they should mention X if they’re serious (to test they read it).
I love your insight! I plan to make my proposals more personalized. Thanks!
I’m a web/application developer and designer. I’d like to show you my sample works if I get your emaiI. I have never submitted a proposal yet on upwork but I want to be a full time freelancer and dedicate myself to it. Currently I’m doing regular online research on this and I found your blog. It doesn’t matter how much time it takes but I’ll prepare myself before.
How’s it going?
These are really great insights! Thank you for sharing. I’ve been looking to do some freelance writing on Upwork as a side gig, and haven’t had much success yet, and was wondering how I could improve my response rate. Before reading this article, I had NO clue that the cover letter shows up on the bottom when potential clients get the bid. I was putting more effort into the cover letter than the additional questions section, and will now completely flip this around. Thanks again and look forward to learning more helpful tips.
I was doing the same and that is what I am going to focus on, speaking more to the client’s desires in my cover letter.
i was doing the same as you both from last 2 years
Hi Danny, it’s really great that you put all this information out there for free. I’ve done okay on Upwork but your tips have me optimistic that maybe I can take it to the next level!
As a (tiny) favor in return…you have a typo in the first line under Mistake #6: “There’s more to your proposal than what *your* write.”
Thanks again!
I love what you teach. It’s ironic to see that all of my success on Upwork has come when I’ve done exactly what you’re teaching, but I never consciously thought about it. It also explains why I’ve landed higher pay gigs, even above client budgets. Early on I decided to make my business about others. When you think of someone else other yourself, you always succeed. When they win, you win. It sounds counterintuitive, but if you need something, give it first. The more generous (giving mindset) you are the more you receive (not just financial). You reap what you… Read more »
That’s the exact thing I was thinking about. That’s why I’m here after all because even though I was doing fairly good on Upwork, I realized that something is missing and I’m slowly losing my motivation. I guess I just need some positive take on the subject so that I could continue on!
I will start giving more time to the additional questions. This client-view display was interesting.
Thanks Danny! I’m been with Upwork for years but never applied for jobs because I didn’t know what to do. Thanks for the info and the free gift!!!
So I need to charge more? Something that amazes me is how much some people charge- I don’t charge huge amounts, but I live in the center of the country where it’s cheap to live and my house is paid off.
Thanks for the great, eye-opening content! I’ve learned so much. I have been on Upwork for about three months. I’ve earned over $2000. I can see now that the projects I was rewarded were all the ones that I laid out a plan for the client in how I would complete the project. I will work harder to research the work requested before engaging.
Also, my mind was blown when you showed the screenshot of the questions appearing before the cover letter. WHAT!?!? I will definitely take more time in answering the questions than I have in the past.
I entered my name and email address in the box requesting it and confirmed my subscription from email received in my inbox … and then I never got a second email sending me the 3 successful proposals 🙁
I used the contact Danny button and hopefully he checks his messages and corrects this for me soon
how do i get your proposal.
.then what should be included in the cover letter?
Great and informative piece. Mr Danny, i have been following you.
I so much want to freelancer on upwork, Over-ready for work. Also a professional in my field of librarianship. i wasn’t accepted by upwork.
couldn’t identify where i went wrong. please any pointer please on how to do it
This post was amazing! Great information and hilarious! It was easy to relate to and understand for a beginner like me. I am actually laughing out loud over the video! The website below isn’t quite up yet. Hey! Cut me some slack. I’m NEW! 🙂
Greetings,
Many thanks, I joint Upwork from three years but I didn’t hired yet because of some small things I thought that there are not important, but your article like a light in my dark road.
Many thanks for your time & effort.
Mohamed
Amazing post really
Thanks for sharing this Information.The information you provided is much useful. i really enjoyed your blog article and save your site on bookmarking.
When I graduated high school, I looked for essay-writing jobs. I found jobs writing essays for students. For one of my first projects, I wrote a paper on German history, and I found research conducted by three different types of scholars. As I was a quarter of the way through with writing and researching, I realized scholars from two of those areas used two different sets of jargon in order to discuss distinct features of two, separate sets of phenomena. I realized I needed to go back, and do more research on both of those topics. Such enabled me to… Read more »
Hello Danny,
I’m just beginning on this world of freelancing and you article was the thing that I was looking for. Really inspiring and giving very useful information. I hope to get my first job sooner. Now I have enthousiasm and information 🙂
Thank you very much, Grazie Mille, Muchisimas Gracias Merci Beacoup, Большое спасибо
Alla Emelianova
Great articles love it
Great tips, Thanks a lot.
Just a little chirp to say thanks Danny for writing this post. I’m just submitting my first proposal and it’s helped a lot.
Anybody whosoever if ever wondered of trying their hand in Upwork Freelancing, this is a must read article for them. It is so very practical and holding an impact, I often refer to this when ever it crosses my way. And yeah surely it has helped me a lot this year especially. Thanks Danny for sharing this explicitly researched data.
Danny changed my freelancing career. Before seeing his webinar I could hardly make 300$/moth on up Work. Now I charge >50$/h and have more job than I can handle. Thank you Danny.
Amazing post ! Thank’s so much Danny
Hello Danny,
Thanks for this wonderful piece… a big thumbs up to all who have shared their experiences.
Remain blessed…:)
Emmanuel from Nigeria!
Great artcle Danny. It came at a point where I was looking for that much needed tip for writing a proposal. Now I feel like I am all ready…
Hi Danny, I am really pleased whenever I recieve sth on my email from your website. I wiuld like to declare that I have benefited a great deal from them, especially hoe to correctly write my proposal and let the client choose me. But I would like to say how this worked out with me.. I kept on writing devoted proposals and great words on them for almost 2 months- with no hires at all! So, once I was so furious and could bear it no more. @ months of working hard and zero achievement!!! I did a little change… Read more »
I actually LOL so hard :D, sometimes fun is really a big factor.
Funny and it worked!
Hello Danny, I will admit, the greatest trap I had fallen was the “Generic cover letter” one, where I would spend the first 2-3 paragraphs with one of 3 sets I had ready to introduce myself (As if my profile wasn’t supposed to do that job already https://www.upwork.com/o/profiles/users/_~010b801c3d46667ea3/ ), making it too much about me, and then, finish with about 2 paragraphs asking questions about the project and expressing my desire to work for it. The curious thing though? It wasn’t out of laziness; rather being EXHAUSTED of putting my heart into each one. My real problem with my cover… Read more »
Hello Roberto, The goal of proposals is to start a conversation, not to win jobs. So in my experience, many clients who post uninformative job posts don’t have a clear idea of what they want /need , or even what exactly their problem is. You can send a proposal based in this perception and making them know that you are committed to understand what they really need (here you can use Danny’s best practices and also be creative) I recommend you to focus your proposals on knowing better what the client wants. If they can feel you know your stuff… Read more »
Whaat a great post you have delivered, am astonished that you havent checked out the products yet –
Be sure to visit and am utterly grateful for this helpful post.
Great Article. Thank You for sharing knowledge.
Danny you rock
Thanks For Help to the others and increase more confidence!